If you want to use Instagram marketing as a revenue-boosting source, you will of course also need an Instagram profile. Social media can be very exhausting if you don't follow a sales-relevant strategy. It is therefore important to know what you want to achieve with Instagram, who you want to reach and also how you want to get people excited about you.
Even if many companies don't want to hear it: Instagram works best with the development of a Personal branding! Nobody follows a logo or a wall of text. People buy from people.
The more your visitors can identify with you, the better you will Build your community on Instagram because that's exactly what it's all about: to be able to Winning customers via Instagram to be able to. Perfect for your Online business idea implement. If you are still at the beginning and Get Instagram followers and want to win them over, you should focus on a perfect Insta profile.
Instagram profile for your online business
Do you want an Instagram profile that catches everyone's eye and magically attracts your target group? No matter whether you Entrepreneur or influencer are or Present your brand a professionally designed profile is essential for success on one of the most popular social media platforms, Instagram.
In just seven simple steps, we'll guide you through the process of setting up from choosing the perfect user name on the creation of a convincing biography up to the selection eye-catching images for a outstanding profile.
We recommend that you use a Business profile on Instagram that really showcases who you are and what you have to offer. We'll show you how to do this here in simple steps:
- Download the Instagram app
- Create an Instagram account
- Choose a meaningful user name
- Choose a suitable profile picture
- Write an appealing biography
- Customize your settings
- Create your relevant content
The Instagram app and your account
The process is simple: just go to the App Store or Google Play Store, search for "Instagram" and download the app.
Once installed, you can log in with your email address or Facebook account. From there, customize your profile by adding a bio and an eye-catching profile picture.
By the way: A uniform appearance on all social media channels looks professional. Find out who should view your Instagram profile and then adjust the look accordingly.
How to create a high-quality profile picture that stands out
If you want to make a lasting impression, creating an eye-catching profile picture for your Instagram profile is essential. Your profile is the first thing people see when they come to your page.
First, choose a clear, high-quality photo. Your face should be clearly visible and in focus. Avoid blurry or pixelated images, as they can quickly give a less professional impression.
Be sure to use bright colors or bold patterns to make your profile picture stand out. Many people do this by cropping a photo with a prominent background color. This will get you more attention on your profile and in direct messages.
How do you create a high-quality profile picture on Instagram?
- Select a suitable image
The profile picture reflects you and your personality. For this reason, choose a picture that shows you at your best. Make sure it is well lit and has a high resolution.
- Pay attention to the image section
The photo on Instagram appears in a circle. The picture in a circle looks good if your face is clearly visible in the entire section. Avoid placing important parts of the image at the edge.
- Edit the image
Edit the image according to your wishes. Among other things, you can increase the contrast or adjust the colors. Heavily edited images quickly look artificial. The more natural your picture remains, the more authentic you will look.
Your appealing biography brings new customers
Still finding it hard to get more inquiries through your Instagram profile? Your bio can be the key to unlocking a flood of new leads - if you do it right.
Because your bio is the first thing potential customers see when they visit your profile. Look at your Instagram profile like a small landing page. We humans are selfish and are basically only interested in ourselves and our own needs.
It is therefore important to make them as appealing and informative as possible. Answer the 4 most important questions that every new visitor to your channel asks:
- Is the site reputable?
- Am I in the right place?
- What's in it for me?
- Ok and what are the next steps?
Admittedly, this is really hard to fit into 140 characters. What you can use very well for this is the free character counters.
Now you will see how important it is to know your target group very well and also the benefits of your offer. Because the better you know them, the better you can get to the heart of your business.
Look at similar channels on Instagram, analyze the likes and comments and try to find out what content is popular. Then create similar content tailored to your offer and your target customers.
Expert tip: Use Instagram Live once a week.
If you regularly announce a live in your Instagram Story and perhaps also promote it with an Instagram ad, you will get enormous reach.
You can then address your topic live, involve visitors, answer questions and show yourself to be an expert.
And you can find out how you can draw attention to yourself with your Instagram profile and build a large community here on this blog. How to win customers and earn money with Instagram.